ST. LOUIS, MO / May 27, 2026 – As Sonic the Hedgehog™ celebrates 35 years as one of the most iconic video game franchises of all time, Senbla and SEGA® today announced Sonic Live In Concert (www.sonicliveinconcert.com). This new concert experience brings the music and moments of the beloved video games to St. Louis at The Factory on Sunday, October 18. Show time is 7:30 p.m. (doors open at 6:30 p.m.) Tickets go on sale this Friday, May 29 at 10 a.m. and can be purchased online at Ticketmaster and TheFactorySTL.com. Featuring iconic moments and music from the very first game in 1991 through today, the U.S. tour will visit more than 30 cities nationwide, and a UK tour will follow in February 2027.
SONIC LIVE IN CONCERT ANNOUNCES GLOBAL TOUR DATES AS FRANCHISE CELEBRATES 35 YEARS OCTOBER 18, 2026 at 7:30 PM THE FACTORY Tickets On Sale Friday, May 29 at 10 AM
As part of a global rollout celebrating the franchise’s milestone anniversary, Sonic Live In Concert features the most recognizable music from the Sonic universe, performed by a live ensemble alongside rock musicians, vocalists, and electronic elements. The setlist includes fan-favorite tracks and an incredible array of music from the very first game through to today accompanied by synchronized HD footage of iconic levels, moments and boss battles from the franchise. Audiences can expect musical Easter eggs woven into the arrangements, adding an extra layer of discovery that brings Sonic’s world vividly to life on stage.
The concert also highlights the creative legacy behind Sonic’s music from legendary composers Jun Senoue and Tomoya Ohtani, whose work has helped define Sonic’s sound across generations.
“Sonic has some of the most distinct and celebrated music in gaming,” says Ollie Rosenblatt, CEO of Senbla. “We wanted to create a live show that stays true to what the fans love about Sonic’s music, from the electronic and melodic themes to high-energy rock.”
“Music has always been a core part of Sonic’s identity, shaping how fans experience this world across generations,” said Ivo Gerscovich, Chief Business & Brand Officer at SEGA of America, Inc. “With this concert, we’re looking forward to celebrating that legacy in a live setting; bringing together the energy, emotion, and creativity of Sonic’s music in a way that both longtime fans and new audiences can enjoy together.”
Since his debut in 1991, Sonic the Hedgehog has become a global entertainment icon spanning video games, film, television, and consumer products. With renewed momentum driven by recent film releases, new game titles, and a global brand campaign tied to the 35th anniversary, the franchise continues to reach new generations of fans worldwide. For more information, tour dates, and tickets, visit www.sonicliveinconcert.com.
Located at 17105 North Outer 40 Road, just off Interstate 64/40 at the Boone’s Crossing exit in Chesterfield, MO, The Factory at The District is the newest addition to the vibrant entertainment scene in the St. Louis area, and offers complimentary, well-lit parking for all events. For more information, visit www.thefactorystl.com or www.stevelitmanpresents.com.
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