4 Vital Strategies to Improve Your Blog’s Social Media Presence

When it comes to promoting your blog and creating content that resonates with your audience, social media is an essential part of any strategy. That’s because more than half of all internet users globally now have a personal account on a social media platform. To optimize your efforts and achieve the best results, you need a solid plan that allows you to measure progress while also focusing on activities that will return the most significant benefit. In this blog post, you will learn 5 strategies to improve your blog’s social media presence to boost traffic, followers, and sales.

Use video

When it comes to social media, video is king. Users respond more to video content than plain text or even images, and you have likely noticed that more and more brands, bloggers, and content creators are focusing on video to boost their following and presence. Start by practicing on your smartphone, then branch out as you become more comfortable and competent not using proper video recording and editing equipment. Find the best setup for you, the best action camera microphone attachment for recording audio, lighting, and props to help you improve your content over time.

Automate Social Sharing

The idea behind social media automation is that you can set up tools to share your blog posts regularly. This makes it easier to consistently promote your blog to the masses while also taking some pressure off you. There are several tools available to help you automate your social media efforts. For example, Hootsuite allows you to schedule your social media posts in advance. This can free up your time to be more active on social media if you have scheduled blog posts in advance; it’s one less thing to worry about.

Reply To Comments

Your blog’s comment section can be a great source of engagement for your readers. In fact, many online readers will actively seek out and participate in blog comments. This can be especially true if your blog covers a topic that draws a lot of reader comments, such as politics or religion. However, if you want to engage with your readers and build your blog’s social media presence, you should reply to these comments. Doing so will help you build relationships with readers and encourage them to share your posts on social media. You can also use social media to find out which blog references or links to yours. Then, you can use those same social media platforms to reach out to those bloggers, thank them, and encourage them to keep linking to your posts. Doing so will help bring new readers to your blog while strengthening your social media presence.

Be Authentic

One of the best ways to improve your blog’s social media presence is to be authentic. You should be genuine in your interactions with readers and other social media users. For example, you should avoid using automated bots and other “fake” social media accounts designed to inflate your follower numbers artificially. These types of strategies are unethical and often backfire, making it harder for people to engage with your account. Instead, you should focus on engaging with others, responding to comments, and creating a human connection that will help you expand your reach and build a stronger online presence.

Summing up

Overall, there are many ways that you can improve your blog’s social media presence. Start by using video and adding video content to your social media strategy. You can also automate social sharing and use social media to reply to comments. Finally, you should be authentic and engage with your readers to build your social media presence.


My name is Richie and I am a 39 year old father of two, a daughter and son. I am married to a beautiful woman named Destiny. She is the foundation of our family, and without her, none of this would be possible. During the day I work as a network security administrator for a local school district. At night I can be found illustrating books, working on websites, or creating music, but more than likely though I am spending time with my kids.

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