Today marks a big moment for Blues fans everywhere — the St. Louis Blues have officially unveiled a brand-new logo, signaling a fresh chapter in the franchise’s storied legacy. The iconic Blue Note has been reimagined, blending deep nostalgia with bold evolution to create something that feels both timeless and cutting-edge.
Gone is the Navy Blue Note that fans have come to know since the 1997-98 season — a mark that proudly represented the team for the past 27 years. In its place is a vibrant, remixed take on the original Heritage Note. The curves are bolder, the lines sharper, and the spirit? As raw and electric as ever.
But this isn’t just about looking back. This redesign is rooted in what makes St. Louis unique. You can feel the relentless flow of the Mississippi River in every stroke, hear the wail of a blues riff in the shape of the note, and sense the unshakable grit of a city that never backs down. It’s a logo that pulses with STL pride — a symbol that speaks to a community that thrives under pressure.
What’s more, the new Blue Note has been refined with digital and retail in mind. It’s cleaner, more vibrant, and made to stand out whether it’s on a jersey in the arena or a tee at your local shop. In a landscape where sports branding often plays it safe, the Blues have taken a confident leap forward.
So, what do you think?
Do you love the updated look? Miss the old Navy Note? Think this hits the perfect balance between history and innovation? Drop a comment and let us know how you feel about the new face of Blues hockey.
Let’s hear it, St. Louis — is this new Blue Note music to your ears?
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