{"id":7676,"date":"2024-12-02T16:00:00","date_gmt":"2024-12-02T22:00:00","guid":{"rendered":"https:\/\/stlouisdad.com\/s\/?p=7676"},"modified":"2024-12-10T13:08:38","modified_gmt":"2024-12-10T19:08:38","slug":"the-smiley-face-cookie-company-announces-rebranding-due-to-legal-concerns-and-seeks-public-input-for-new-brand-name","status":"publish","type":"post","link":"https:\/\/stlouisdad.com\/s\/the-smiley-face-cookie-company-announces-rebranding-due-to-legal-concerns-and-seeks-public-input-for-new-brand-name\/","title":{"rendered":"The Smiley Face Cookie Company Announces Rebranding Due to Legal Concerns and Seeks Public Input for New Brand Name"},"content":{"rendered":"\n

The Smiley Face Cookie Company, a beloved bakery known for its delicious, smiley face-themed cookies and its commitment to providing meaningful employment for adults with disabilities, is announcing a rebranding initiative following a cease and desist letter from another company whose trademark covers the word \u201csmiley\u201d for all baked goods.<\/p>\n\n\n\n

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While the company believes it could defend its use of the brand, the financial cost of doing so far outweighs the cost of transitioning to a new name.<\/p>\n\n\n\n

As part of the rebranding process, The Smiley Face Cookie Company is excited to invite the public to help shape its new identity by submitting suggestions for a new brand name through its social media channels.<\/p>\n\n\n\n

Customers, cookie lovers, and supporters are encouraged to get creative and share their ideas online as the company moves forward with this change.<\/p>\n\n\n\n

The Smiley Face Cookie Company was founded by Scott and Sheila Rinaberger, owners of McArthur\u2019s Bakery, with a mission to craft fun, high-quality cookies while offering meaningful work opportunities for adults with disabilities. Today, the company operates under enABLE Enterprises, continuing to provide a supportive and inclusive work environment where employees embrace their perfectly imperfect<\/strong> roles in creating delicious, smile-inducing cookies.<\/p>\n\n\n\n

\u201cWe\u2019ve always believed that our customers are at the heart of everything we do, and we want them to be a part of this exciting new chapter,\u201d said Scott Rinaberger, Founder of The Smiley Face Cookie Company. \u201cWhile we are capable of defending our current brand, we\u2019ve made the decision to embrace a fresh new identity that will allow us to continue spreading joy with cookies and create even more opportunities for the people who work with us.<\/p>\n\n\n\n

We look forward to seeing how our community contributes to this exciting transition.\u201d Sheila Rinaberger, CEO of enABLE Enterprises, added, \u201cThis rebranding marks a new and exciting chapter for us. Our mission has always been about creating opportunities for adults with disabilities to thrive in a meaningful work environment, and this change gives us the chance to reach even more people, to grow our impact, and to continue fostering an inclusive and positive community. We are thrilled to have the public\u2019s input as we evolve and grow.\u201d<\/p>\n\n\n\n

\u201cOur cookies have always been about spreading joy, and the people who make them are just as perfectly imperfect as the cookies themselves,\u201d said Heather Nickel, COO of enABLE Enterprises. \u201cThis rebranding is more than just a legal move; it\u2019s an opportunity for us to evolve and better reflect our mission. We\u2019re excited to launch this new identity with the help of our wonderful community.\u201d<\/p>\n\n\n\n

To participate in the rebranding process, follow The Smiley Face Cookie Company on social media and submit your ideas using the hashtag #NewNameNewSmiles. The company will be collecting suggestions until Friday, December 6th and will announce the new brand name soon after.<\/p>\n\n\n\n

As always, the best way to support The Smiley Face Cookie Company during this exciting time is to continue purchasing their cookies, available at Schnucks locations. Your support helps provide meaningful employment for adults with disabilities, and every cookie purchase makes a difference in the lives of the people who create them.<\/p>\n\n\n\n

The company is committed to maintaining its strong focus on providing meaningful employment for adults with disabilities while continuing to deliver the high-quality, smile-inducing cookies that have earned the love and loyalty of its customers.<\/p>\n\n\n\n

About The Smiley Face Cookie Company:<\/strong><\/p>\n\n\n\n

Founded by Scott and Sheila Rinaberger of McArthur\u2019s Bakery, The\u00a0Smiley\u00a0Face Cookie Company<\/a> specializes in creating delicious,\u00a0smiley\u00a0face-themed cookies while providing\u00a0meaningful employment<\/strong>\u00a0for adults with disabilities. Now under the umbrella of enABLE Enterprises, the company continues to create a positive, inclusive environment where employees embrace their roles with joy and pride. With a new rebrand on the horizon, The\u00a0Smiley\u00a0Face Cookie Company looks forward to continuing to serve its customers and community with love, creativity, and cookies!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Smiley Face Cookie Company, a beloved bakery known for its delicious, smiley face-themed cookies and its commitment to providing meaningful employment for adults with disabilities, is announcing a rebranding initiative following a cease and desist letter from another company whose trademark covers the word \u201csmiley\u201d for all baked goods. While the company believes it could defend its use […]<\/p>\n","protected":false},"author":1,"featured_media":7677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,1],"tags":[17,12,1133],"class_list":["post-7676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-around-town","category-blog","tag-around-town-2","tag-blog-2","tag-cookies"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/stlouisdad.com\/s\/wp-content\/uploads\/2024\/12\/ec39c96e-4109-445e-8272-9a06b14649f9_1140x641.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5JMKA-1ZO","_links":{"self":[{"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/posts\/7676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/comments?post=7676"}],"version-history":[{"count":2,"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/posts\/7676\/revisions"}],"predecessor-version":[{"id":7700,"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/posts\/7676\/revisions\/7700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/media\/7677"}],"wp:attachment":[{"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/media?parent=7676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/categories?post=7676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stlouisdad.com\/s\/wp-json\/wp\/v2\/tags?post=7676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}