Outdoor Marketing: Tactics to Use for Your Physical Store

Some business owners focus too much on promoting their business online. They believe that the best way to win customers is to go digital. Taking your business online will provide you with impressive benefits.

However, you should never neglect other marketing tactics simply because you want to do better for online customers. If you have a physical store, you will need to make efforts to ensure that you also target local customers. You have to make sure that you can attract more people and encourage them to visit your store. For you to do this, outdoor marketing tactics can help boost your brand’s popularity.

Outdoor Marketing Tactics

Marketing strategies nowadays are focused on increasing website traffic or making more online sales. However, you should still implement outdoor marketing whenever you can, especially if you have a physical store. Online marketing is beneficial for e-commerce businesses. However, local stores and small business owners still need to include outdoor advertising tactics to boost their brand.

Keep in mind that people are still looking for impressive customer experience from stores. To make sure that you meet their expectations, you need to ensure that people can recognize your brand. One of the best ways to do this is by building an impressive store. You need to ensure that this building stands out so that people can see it. Here are other practical ways to implement effective outdoor marketing strategies:

  • Draw more customers through outdoor signages-Let people know that your store exists by displaying large and noticeable exterior signages. Make sure that these signs can quickly grab anyone’s attention. You can also put up LED signage to make your store visible even during nighttime.
  • Place your ads where people can see it-If you are planning to put up a billboard or any other type of large marketing sign, make sure that you place it correctly. That means you have to ensure that you place it in a spot where there is a lot of foot traffic. This way, more people will notice it.
  • Consider guerilla marketing-This type of marketing is still one of the most effective promotional strategies for businesses. If you want to boost brand awareness, you can try this strategy and place your ad in the right locations. Make sure that it will create a strong and lasting appeal to people who can see it. Also, ensure that it gives out the right message.

You can also consider providing your customers with a parking space so that they don’t need to be in a rush when visiting your store. Make sure that you have reflective thermoplastic road marking paint on your parking lot. Place these markings in other areas outside your store as well. That will help increase road safety for your customers. Aside from this, potential customers will not mind if they stay longer while browsing your products or getting your services. Providing them with a space to park their vehicles can help them assure that their cars will remain safe while they are shopping.

Make sure that you always prioritize your customers whenever you have a new marketing strategy in mind. Also, if you will display advertisements outdoors, make sure that people will notice it immediately. It will also help your business if you can create an excellent and lasting impression by using useful outdoor marketing tools. Let these suggestions help your brand get all the recognition it deserves. Always deliver customers quality through products, services, and advertising tools.

This post is a collaborative effort by St. Louis Dad.

Great Personalized Gifts for Dad from SouHoney

Sometimes figuring out what to get dad for Father’s Day can be an exhausting experience. From all of the tech gadgets, sports memorabilia, BBQ gift cards and more, the options are endless. But how many of them are personalized? That’s where SouHoney.com comes in.

SouHoney has a great reputation of putting together some fantastic pieces of jewelry for dad. From bracelets, to necklaces, to key-chains and more, SouHoney has so many choices with all containing that personalized look. Handcrafted from some of the best material found, any dad will love adding one of these items to his wardrobe.

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There are so many options and if you use the code EXTRA10 you can get an extra 10% off your order!!! Take advantage of this great offer, plus free shipping and check Father’s Day Gift off your list!

Forget The Flowers, Get Dad a Bouquet of Jerky

In my experience, dads are not interested in flowers. But meat… I think is a real winner for any occasion. So why not class it up a bit and get dad a Manly Man Jerky Gift Basket. A fancy bouquet of delicious jerky is sure to win any dad over after the spring we have had this year.

The Manly Man Company has many options for you to choose from this Father’s Day to be delivered right to your door or office! Let dad be the center of attention at the office this year as his co-workers struggle to contain themselves from salivating all over a beautiful bouquet of jerky.

Head on over to ManlyManCo.com and check out their options yourself. You will see all sorts of flavors of delicious jerky just waiting to be devoured. You can take this dad’s word that a mouth watering gift basket would be the perfect choice this Father’s Day.

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This post is sponsored by ManlyManCo.com

7 Ways To Use Honey Without Eating It

Honey is delicious on biscuits and bread, but did you know that it also has healing properties and tons of other uses besides food? In fact, honey has long been held as a natural elixir that can make the body and mind feel good in plenty of ways. With this in mind, let’s explore a few optimal-yet-not-edible ways you can use honey.

1. Burn Recovery

Honey contains natural healing properties that can help the skin regenerate new cells while simultaneously being protected from bacteria and infections that can worsen the wound. In fact, some studies even point to the fact that honey can reduce the needed healing time while reducing scarring and the need for additional treatments.

2. Hair Shine & Conditioner

You’ve probably noticed plenty of shampoo and conditioning products that have honey in them, but have you ever thought to cut out the middleman and create your own conditioner? Probably not. The truth is, manufactured shampoos and conditioners may have traces of honey, but after they go through processing, much of the essential goodness is stripped out.

When you create your own conditioner, you can enjoy Mother Nature’s conditioning remedy straight from the bees. All you need to do is add a teaspoon of honey to a half cup of warm milk and mix it well. Once it’s mixed, apply the concoction from the roots of your hair to the tips. It’ll make your hair more manageable and help soothe your scalp if it’s dry. This is especially important in the winter or if you tend to use a lot of styling products or heat on your hair.

3. Wound Dressing

Burns aren’t the only wounds that can benefit from the healing elements incorporated into honey. Other wounds, such as deep cuts, can dress wounds better than many off-the-shelf items. The honey sterilizes open skin lesions, reduces odor, and can even minimize pain.

Of course, it’s important to see a doctor if you have an open wound. The honey treatment can come after you’ve gotten the okay from your physician that worse things aren’t going on below the skin’s surface.

4. Face Wash

Honey’s healing and moisturizing properties make it a prime ingredient for a homemade facial mask or face wash. To make a face wash, simply place a dollop of honey in your palms and rub it with a bit of warm water. Massage the diluted material over your face, then rinse it with warm water. You’ll be surprised at how invigorated your face feels after the last of the honey bits have been rinsed away!

For a facial mask, simply apply honey straight out of the bottle onto your face and let it sit for at least 20 minutes. The honey will happily add moisture and repairing elements to your skin, which will feel soft and revitalized once you wash it away.

5. Relief from Psoriasis

Psoriasis can cause painful itching and irritation. The worse the condition gets, the itchier and inflamed the skin becomes. There’s some indication that a mixture of honey and olive oil can be more effective than the corticosteroids or vitamin D, which are often prescribed to patients with this skin condition. 

It’s certainly not going to hurt anything to try, so if you’re suffering from a painful skin condition like psoriasis, try putting a bit of honey and olive oil on the irritated spots to see if you get a little relief from the redness.

6. Hormone Reset

People who suffer from insomnia know all too well the pains that come from being awake when the rest of the universe seems to be sleeping. Honey’s properties have been shown to help the hormones that keep people awake—usually cortisol and adrenaline—reset and find their way back to their natural resting states so the people who live with insomnia can get a good night’s rest. 

If this sounds like you, try sprinkling a little salt on top of a teaspoon of honey when the nighttime hours turn into waking hours. And remember to try meditation and other natural fixers that can help ease your mind and bring you back to a peaceful place for a solid slumber.

7. Acne Treatment

Honey contains antimicrobial properties, which can battle the bacteria that are known to live in pores and create acne. When applied to problem areas, these antimicrobial elements will work their way into the pores with a healthy mission in mind, eliminating the grease and goo that’s causing the pores to be backed up in the first place.

If you have blemishes, simply dab a small bit of honey on the problem area and wait 30 minutes before rinsing it off.

When it comes to producing beautiful honey, Local Hive is the best in the business. Thanks to the care we put into our products, you’ll find local honey made from local bees, no matter what “local” may mean to you! Order yours online today!

This post is a collaborative effort by St. Louis Dad.