If you own your own business, then you should know that one of the most important things that play a big role in your success, are your customers. You wouldn’t be earning money from sales of your products or services if it weren’t for them, and it’s important that you understand that. Sure, you have created a brilliant idea and put all the hard work in, and you should be proud of yourself, but if there were no customers out there – it would essentially all be for nothing.
So how can you give back and show your customers how much you appreciate them for their business?
Invite them to special events.
If you have some exceptional customers that you highly value – when you next have a special event, whether it be to introduce a brand new product, or to celebrate a time in your business – invite them. Send them a fancy invitation along with the dress code and any other information they need to know. You can also include why they have been invited (because you value them so much.) This will also work to your advantage because it’s certain they’ll be snapping and posting to their social media while at the event – which is an excellent form of marketing for you without even having to do anything yourself.
Have the best systems for them.
One way you can show your customers you care, is actually by improving how you run your systems. For example, you all know how technology is getting bigger, stronger, and more advanced every single day. So one thing you can do is ensure that your business is always on the current software with all the essential updates that bring your whole company into the modern world. If you’re not a mastermind when it comes to technology though, you will want to subscribe to ongoing tech support so that you can do all there is to ensure greatness.
Solve their problems.
It’s important to really understand your customer’s needs and wants – that way you can go out of your way to solve any problems that they may have, while they’re having them. Never ignore an issue, or try and clear them out of the way quickly. That’s not solving them, that’s covering them up. Respect your customers and how they’re feeling, if someone is upset by something, or has a complaint, as hard as it may be to hear – acknowledge it, apologise, and then fix it – immediately. Giving them a little discount or money off is also a nice way of showing your regret.
So there you have it. No more excuses for you not knowing how to show your appreciation anymore, because here are all the best examples. And last but least, keep your promises. If you say you’re going to do something – do it. If you promise people an offer, like 20% off on all items for 24 hours, or buy one get one free – you have to follow through with it because they will be waiting. So don’t make the mistake of saying something you don’t mean.
This post is a collaborative effort by St. Louis Dad.