Outdoor Marketing: Tactics to Use for Your Physical Store

Some business owners focus too much on promoting their business online. They believe that the best way to win customers is to go digital. Taking your business online will provide you with impressive benefits.

However, you should never neglect other marketing tactics simply because you want to do better for online customers. If you have a physical store, you will need to make efforts to ensure that you also target local customers. You have to make sure that you can attract more people and encourage them to visit your store. For you to do this, outdoor marketing tactics can help boost your brand’s popularity.

Outdoor Marketing Tactics

Marketing strategies nowadays are focused on increasing website traffic or making more online sales. However, you should still implement outdoor marketing whenever you can, especially if you have a physical store. Online marketing is beneficial for e-commerce businesses. However, local stores and small business owners still need to include outdoor advertising tactics to boost their brand.

Keep in mind that people are still looking for impressive customer experience from stores. To make sure that you meet their expectations, you need to ensure that people can recognize your brand. One of the best ways to do this is by building an impressive store. You need to ensure that this building stands out so that people can see it. Here are other practical ways to implement effective outdoor marketing strategies:

  • Draw more customers through outdoor signages-Let people know that your store exists by displaying large and noticeable exterior signages. Make sure that these signs can quickly grab anyone’s attention. You can also put up LED signage to make your store visible even during nighttime.
  • Place your ads where people can see it-If you are planning to put up a billboard or any other type of large marketing sign, make sure that you place it correctly. That means you have to ensure that you place it in a spot where there is a lot of foot traffic. This way, more people will notice it.
  • Consider guerilla marketing-This type of marketing is still one of the most effective promotional strategies for businesses. If you want to boost brand awareness, you can try this strategy and place your ad in the right locations. Make sure that it will create a strong and lasting appeal to people who can see it. Also, ensure that it gives out the right message.

You can also consider providing your customers with a parking space so that they don’t need to be in a rush when visiting your store. Make sure that you have reflective thermoplastic road marking paint on your parking lot. Place these markings in other areas outside your store as well. That will help increase road safety for your customers. Aside from this, potential customers will not mind if they stay longer while browsing your products or getting your services. Providing them with a space to park their vehicles can help them assure that their cars will remain safe while they are shopping.

Make sure that you always prioritize your customers whenever you have a new marketing strategy in mind. Also, if you will display advertisements outdoors, make sure that people will notice it immediately. It will also help your business if you can create an excellent and lasting impression by using useful outdoor marketing tools. Let these suggestions help your brand get all the recognition it deserves. Always deliver customers quality through products, services, and advertising tools.

This post is a collaborative effort by St. Louis Dad.

Great Personalized Gifts for Dad from SouHoney

Sometimes figuring out what to get dad for Father’s Day can be an exhausting experience. From all of the tech gadgets, sports memorabilia, BBQ gift cards and more, the options are endless. But how many of them are personalized? That’s where SouHoney.com comes in.

SouHoney has a great reputation of putting together some fantastic pieces of jewelry for dad. From bracelets, to necklaces, to key-chains and more, SouHoney has so many choices with all containing that personalized look. Handcrafted from some of the best material found, any dad will love adding one of these items to his wardrobe.

Just check out some of these great featured products!

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There are so many options and if you use the code EXTRA10 you can get an extra 10% off your order!!! Take advantage of this great offer, plus free shipping and check Father’s Day Gift off your list!

Forget The Flowers, Get Dad a Bouquet of Jerky

In my experience, dads are not interested in flowers. But meat… I think is a real winner for any occasion. So why not class it up a bit and get dad a Manly Man Jerky Gift Basket. A fancy bouquet of delicious jerky is sure to win any dad over after the spring we have had this year.

The Manly Man Company has many options for you to choose from this Father’s Day to be delivered right to your door or office! Let dad be the center of attention at the office this year as his co-workers struggle to contain themselves from salivating all over a beautiful bouquet of jerky.

Head on over to ManlyManCo.com and check out their options yourself. You will see all sorts of flavors of delicious jerky just waiting to be devoured. You can take this dad’s word that a mouth watering gift basket would be the perfect choice this Father’s Day.

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This post is sponsored by ManlyManCo.com

Mad Science Virtual STL Summer Camps!!!

It’s that time of year again, when schools are out and summer starts peeking it’s head out from behind the Arch. With school ending this year in a dramatic fashion all across the region, I have started to see exciting new opportunities pop up for kids to still have fun and participate in fun and engaging programs from the safety of their living rooms.

This summer your children can participate in some very exciting virtual summer camps provided by Mad Science STL!

During the month of June Mad Science STL is offering 4 different virtual summer camps. The camps run 3 hours each day for 5 days. A total of 1-1.5 hours is spent on an active Zoom call, but that time is not consecutive.

The time on zoom call will be spent watching experiments, learning about different science concepts, listening to instructions, and discussing what your children think and what they’ve learned.

The time off the zoom call is spent doing the activities and experiments. The majority of materials are provided by Mad Science, parents can choose to either pick up materials from our office or have them delivered/mailed for $7.50! A bargain if you ask me!!!

Other materials parents will need to provide are fairly commonplace materials such as a cup, a book, or a piece of paper. While campers are working on their activities, the Mad Scientist will be available to chat and provide clarification as needed.

Mad Science STL is offering 4 different Virtual Camps for the Month of June. Space Alien Traveler, Rocketry, and Secret Agent Lab are open to rising K-5th graders. Our 4th camp is Mad Inventors and is open to rising 2nd-5th grades.

For most campers, they should be able to participate independently, but for Rocketry, Kindergarteners and 1st graders will need help from a parent or older sibling. 

A little more about the different camps…

Space Alien Travelers June 1st-5th: Take on the role of a space alien visiting earth for the first time. Find out about how earth’s sports work. Explore the animals and nature on earth. Learn how humans communicate with secret messages. Discover how earthlings can protect their planet. Finally, it’s time to take off into space to return home as we explore space!

In this camp, campers will explore nature, physics, space, and secret messages. All of the experiments and activities will relate back to the campers being Aliens, exploring the mysteries of Earth.

A young mad scientist waiting to see what happens!

Rocketry Camp: June 8th-12th Your child’s in for an action-packed week focused entirely on rockets and the physics of rocket flight! After learning the model rocket safety code, campers will build different types of rockets and watch exciting rocket launches. We recommend this camp for children entering 2nd – 5th grade; however, children entering kindergarten and 1st grade will enjoy it as well with a little more help from a grownup at home. Note: If you wish to for your child to launch their own rockets (with adult supervision), you will need to purchase a launch kit from an online source or hobby shop. All fueled launches during camp will be virtual.

Campers will learn about different parts of rockets. They’ll also learn about NASA and how launched rockets are recovered. (K-1 campers will need help from a parent or older sibling)

Secret Agent Lab June 15th-19th: Ever dream of becoming a secret agent? We’ll start with the basics: Campers will get their very own spy glasses! Step into the shoes of a detective as you uncover the science involved in evidence gathering and analysis! Figure out the science of forensics in a hands-on look at crime scenes! Become a super spy and learn clever ways of performing tasks as we take a hands-on investigation of the science that spies use!

Campers will create secret message, find clues, gather evidence, and learn all about spy technology.

Mad Inventors June 22nd-26th: Creative Contraption Warning! This is a camp designed by you–the Inventor! Each day you’ll be given a series of challenges which must be overcome using basic materials, simple machines, tips from the world of famous inventors, and the most important thing of all–your mind. With a little bit of ingenuity, you’ll construct catapults and forts and then lay siege, fabricate a winning design and assemble a working light saber. While Thomas Edison said invention is 10% inspiration and 90% perspiration, this camp is 100% fun!

Campers will create duct tape castles to defend, explore hovercrafts, and learn about all different types of flight. This camp is full of creativity!

Be sure to sign up today with Mad Science STL as spaces are filling up quickly! Check out their social media pages on Facebook, Twitter, YouTube, and elsewhere for more info and to see some amazing photos, projects, and interviews!